Redenim is a mock-up of a sustainability focused company that creates up-cycled street style clothes.

For this project, I developed a hypothetical fashion brand from the ground up, crafting a complete plan for its launch and establishing its unique brand identity. I created everything from the brand’s mission, vision, and values to its logo, color palette, and tone of voice. The launch strategy included a comprehensive marketing plan with targeted campaigns, social media content, and a rollout timeline designed to build excitement and drive engagement. This project allowed me to combine my creativity and strategic skills to bring a brand concept to life.