In this project, I collaborated with a team to create a website and digital presence for Bites & Buttercream, a catering business starting from scratch with no prior online platform. My primary focus was on developing a cohesive brand theme and executing the overall design and functionality of the site. We began by identifying key user personas—event planners, brides, and others seeking catering services—and analyzing competitors to ensure our site stood out with a clean, visually appealing, and user-friendly design.

The website emphasized clear messaging, showcasing a gallery of past creations, testimonials, and a strong call to action through a ‘Contact Us’ form to streamline inquiries and bookings. I also contributed to crafting the brand’s unique value proposition, "Customization with every bite," and integrating SEO keywords to enhance discoverability. This project allowed me to blend strategic planning with creative problem-solving, ensuring that our client had a polished, professional digital presence to attract and engage prospective customers