As part of a team, I contributed to developing a comprehensive paid media campaign for Southwest Airlines, aimed at increasing new customer flight bookings by 10% within six months. Our strategy included leveraging a mix of media channels such as social media platforms like Instagram and TikTok, targeted digital displays, television ads, and outdoor billboards. I focused on highlighting Southwest's unique offerings, such as free checked bags and no cancellation fees, to differentiate it from competitors.

My role involved optimizing ad placements and messaging to resonate with young adults aged 18-30, ensuring maximum reach and engagement. This experience strengthened my ability to collaborate effectively and create data-driven marketing solutions tailored to specific goals.