This is project based on an Brand Brief provided by The Real Real to create an experiential marketing campaign.

THE ASK: Design an integrated campaign to acquire new “flywheel” member for The Real Real.

THE AUDIENCE: Millennial Moms

OUR BIG IDEA: “Luxury Without The Overload”

Execution: Collaboration with California Closets

These main details of the brief drove my team to create a digital campaign to promote the collaboration as well as an experiential piece for real customer to have an in person experience with a mainly online brand.